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80 Minute MBA

80 Minute MBA

Concentrated learning. No froth. £30,000 off

Full Biography

The opportunity

A traditional MBA is largely the preserve of either the very wealthy and time-rich or the lucky few fortunate enough to work for a corporate with deep pockets and the inclination to support a promising employee in their career path. Clearly a traditional MBA is not viable for everyone who might otherwise benefit from the learning.

So what happens if you want to get a hit of high-quality business inspiration, without spending two years back at school? That’s where John Knell comes in. Designed to be enjoyed in the time it takes most strategy meetings to get past coffee and biscuits, The 80 Minute MBA will open your mind to different ways of thinking about topics like leadership, sustainability and culture, in an instantly accessible and inspirational form. Think of John as the Reduced Shakespeare Company for business. The 80 Minute MBA is your shortcut to business brilliance.

The big idea

There is no doubt that business is becoming more pressured and the quicker great learning can be delivered, the better. There has been an explosion in business book publishing in recent years, which now sees five new books on leadership published per day! Rather than keep up, what managers need is a trusted filter to tell them what the crucial ideas are, and just as importantly, what is not worth worrying about. The 80 Minute MBA is an injection of inspiration, creative thinking and dynamic approaches which will help you see the world of business differently.

Topics covered include:

  • Sustainability
  • Leadership
  • Culture
  • Cash
  • The Four Cs: Conversation, customisation, community and co-creation

About John Knell

John Knell is co-founder of Intelligence Agency, a strategy and research consultancy. Its roster of clients includes BT, Accenture, Sky, PricewaterhouseCoopers, PepsiCo, Orange and the BBC. He is a contributor to the Whitehall Top Management Programme. John Knell is one of the UK's leading thinkers on the changing face of work and organisations.