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Grant LeboffInventor of Sales Therapy® |
It is amazing how the business world has changed over the last thirty years. The onset of technology has led to a proliferation of companies competing globally. The internet has empowered consumers who are becoming ever more sophisticated buyers. Yet, if you read books about selling, still produced today, the model hasn't changed at all to reflect the new world in which we live.
They still talk about Presentations, Open and Closed Questions, Benefits, Objection Handling and Closing.
Grant Leboff's unique approach challenges this traditional wisdom. He says
His speeches are never pedestrian affairs examining individual sales techniques. They are challenging and controversial; redefining what selling is, how it works and how this should affect an organisation and individual's approach. Grant takes an overview that shakes the very foundations of what has gone before, challenges conventional thinking and always leaves the audience inspired and wanting more.
Steeped in behavioural psychology which is both entertaining and interesting, Grant's speeches are:
Recent speeches include
How to Fail at Selling
Why Selling Doesn't Work Anymore
Do you understand what you sell?