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Grant Leboff

Grant Leboff

Inventor of Sales Therapy®

Session Ideas

Content of Speeches

It is amazing how the business world has changed over the last thirty years. The onset of technology has led to a proliferation of companies competing globally. The internet has empowered consumers who are becoming ever more sophisticated buyers. Yet, if you read books about selling, still produced today, the model hasn't changed at all to reflect the new world in which we live.

They still talk about Presentations, Open and Closed Questions, Benefits, Objection Handling and Closing.

Grant Leboff's unique approach challenges this traditional wisdom. He says

  • Never give a sales presentation
  • Open and Closed Questions - the model is wrong
  • Never sell the Benefits
  • Don't handle Objections
  • Never try to close a deal

His speeches are never pedestrian affairs examining individual sales techniques. They are challenging and controversial; redefining what selling is, how it works and how this should affect an organisation and individual's approach. Grant takes an overview that shakes the very foundations of what has gone before, challenges conventional thinking and always leaves the audience inspired and wanting more.

Steeped in behavioural psychology which is both entertaining and interesting, Grant's speeches are:

  • designed to dispute the established wisdom
  • deliberately contentious
  • sure to leave the audience with a lot of food for thought

Recent speeches include

How to Fail at Selling

Why Selling Doesn't Work Anymore

Do you understand what you sell?