Richard Richardson at SPEAKERS for BUSINESS

Richard Richardson

No marketing budget? No problem

Overview

“Marketing Judo is not an academic concept. It’s a practical hands-on framework based on our own experiences.”

As in judo, you can use the weight of your opponent to your advantage, moving quickly and taking them by surprise. That’s what entrepreneur Richard Richardson did to transform Harry Ramsden’s from a single fish-and-chip shop in Yorkhire to an international chain; and to increase the value of the La Tasca Spanish restaurant brand by five times in just five years. His story is inspirational, but is based on just seven key moves that, together, he calls “Marketing Judo”. From choosing your opponent to “getting the crowd on your side”, Richard’s tactics will help you wrestle any marketing challenge to the ground.

Richard offers a wealth of insights into marketing related challenges;

Marketing Judo
The 7 Key Moves of Marketing Judo
Marketing for SMEs
Marketing on a Shoestring

Find out more about Richard's potential speeches at Session Ideas.

Richard is based in Leeds and will be available for a telephone briefing prior to any event.